3F Group - Dream with me Journal
Batlivaala & Khaanabhoy
Chaitanya Calendar - Zen Calendar
CII - Anual Report
Hyatt Regency - Tinello
Michelin - Green Guide Launch
Michelin - Vitrine
Red FM - Bengalurean First
Celebrating 10 years of heightening creativity.
Bringing ideas to life through colors and connotations, designs and descriptions, and pixels and phrases.
Michelin is the world’s leader in tyre technology for all automotive segments. Over 7 rewarding years, we have slowly and steadily won the brand’s confidence and now handle their entire internal and corporate communications. We also oversee their Truck & Bus, Passenger Car and 2 Wheeler consumer tyre segments. As a part of this collaboration, we have executed the environment branding for their plant, their R&D Centres and Corporate Offices across India, including the identity for their 125th year anniversary.
For more than half a decade, we have relished every moment of devising creative strategies that resonate with the tone and style of this global hospitality brand. This relationship has witnessed the launch of Hyatt Regency in Chennai, Chandigarh and Ahmedabad, Park Hyatt Chennai and Hyatt Place Delhi. The launch campaign for Hyatt Regency Chennai led to the brand picking up the award for The Best Marketing Campaign in The World.
We have since added Park Hyatt Goa and Grand Hyatt Mumbai to our kitty and continue to drive communication for these brands, both nationally and internationally.
Zaamor by VBJ
Vummidi Bangaru Jewellers is a premium jewellery brand in South India. Popularly known as VBJ, since its inception in 1900, it has become a symbol of beautiful designs, exquisite craftsmanship and purity. To continue the legacy that the brand has carried over the years, we devised a holistic relaunch campaign strategy for its facelifted store on Anna Salai, Chennai. We've also held the creative responsibilities for seasonal campaigns through the year which included product photoshoot.
Tamil Nadu’s favorite radio station, Suryan FM, is part of the prestigious Sun Group. Over a mutually rewarding relationship spanning 10 years, we have helped Suryan FM launch several stations across Tamil Nadu. We've also helped launch all stations in the south for Red FM who come under the same parent group. Our collaboration has led to our concepts become popular properties of the radio channel, namely Varnajaalam and Blade. We conceptualized and carried out their repositioning strategy in the state and have overseen the internal branding of their radio stations and corporate office.
A niche real estate player in Chennai, Chaitanya was known as a brand for its uber luxury homes which allowed us to cater to a tasteful audience segment. We conceived unique, artsy brochures for their prized projects across the city and carried out the task of redesigning their website. We were also presented with the opportunity to design their annual calendars to complement the brand perception and its products.
Over the years, Chaitanya's award winning calendars have carved their own mindspace with the recipients.
Roof and Floor
One of Hindu Group's prized possessions, the web portal needed to relaunch and we won the creative duties for the brand. A 360 degree marketing strategy was devised to help the brand achieve maximum traction through the campaign period and establish them as a strong player in the online space.